The visual design of Greenmandi Capital was built to strike a balance between grassroots familiarity and digital credibility. Using a deep green primary palette complemented by neon highlights and warm neutrals, the UI evokes both sustainability and innovation. A clean monospaced typeface lends a sense of clarity and trust, while modular, rounded components ensure accessibility and scalability across devices.
The interface uses real imagery of Indian landscapes and workers to humanize the platform and root it in its target context.
These visual and functional decisions together make the platform both intuitive and trust-building for MSMEs, financiers, and ESG certifiers alike.
Strategy & Problem Framing
Challenge:
Most MSMEs lack exposure to ESG frameworks or sustainable finance tools. Lenders, on the other hand, struggle to assess the credibility and readiness of smaller green projects.
“Greenmandi Capital” evokes a grassroots economic network ("mandi") with global green finance aspirations.
The interface was built using a custom design system with accessible color palettes, scalable components, and responsive behavior optimized for low bandwidth. Visual storytelling was reinforced through real photography, conversational copy, and gamified community elements such as badges and user counters. Overall, the design system not only supports ESG adoption but positions the platform as a trusted, future-forward space for climate-aligned financial transformation at scale.
Greenmandi Capital is a digital credit marketplace designed
to unlock access to climate finance and ESG certification tools
for India's Micro, Small, and Medium Enterprises (MSMEs). The platform bridges gaps between financial institutions, green-certified vendors, and small businesses seeking sustainable transition tools — all in a user-friendly and scalable digital environment.
